Book Club

An occasional book that sharpens some facet of being a more effective, more persuasive, more durable advocate — presented with a short abstract on why it’s worth your time, and sometimes a worksheet to read it with.

• Preparing the ground

  Pre-Suasion: A Revolutionary Way to Influence and Persuade

  by Robert B. Cialdini

• Ethical influence

  Influence: The Psychology of Persuasion (New and Expanded)

  by Robert B. Cialdini

As an Amazon Associate, Advocacy Academy earns from qualifying purchases. It never changes what you pay, and the abstracts here are free either way.