Press kit
Facts, boilerplate, and a bio — everything needed to describe the Academy accurately, free to use without asking.
Everything on this page is free to quote, excerpt, or reprint without asking. No embargo, no approval, no attribution requirements beyond naming the Academy.
Fact sheet
- What it is
- Advocacy Academy is a free civic-advocacy curriculum for ordinary people facing trained institutions and opponents without equivalent training. The method is universal; the applications are local.
- Cost
- Free in totality — the whole library, permanently, with no paid tier, no trial, no gated modules, and no upsell. Nothing on the site asks a reader for money.
- Position
- Nonpartisan by construction. The Academy teaches skill, not side: the same coursework serves people who would never vote alike.
- Who it serves
- Adults already carrying something heavy — a parent in an IEP meeting, a tenant facing eviction, a neighbor at a hearing. The material is written for the adult in the room, not around them.
- What's in it
- A traversable curriculum across five tiers — foundations, field, craft, campaign, and sustain — with application tracks, plus a guided preparation session for a specific upcoming fight.
- Economics
- About a dollar prepares one advocate for one fight. That figure is the whole business model: the cost of the thing is small enough that keeping it free is a decision rather than a sacrifice.
- Founded
- 2026, by Frederick Tronboll.
Boilerplate
Short
Advocacy Academy is a free civic-advocacy curriculum for ordinary people facing trained institutions. Skill, not side; free in totality. advocacy.academy
Long
Advocacy Academy puts civic skill in the hands of ordinary people who find themselves facing trained institutions and opponents without equivalent training. It teaches the method advocates actually use — narrative, audience profiling, power mapping, theory of change, coalition-building, campaign design, and the sustainability of long-haul work — as a traversable curriculum with local application tracks. The Academy is nonpartisan by construction: it teaches skill, not side. The entire library is free and stays free, with no paid tier and no solicitation on any lesson page. advocacy.academy
Founder
Frederick Tronboll founded Advocacy Academy after watching capable adults lose winnable fights for want of training the other side of the table already had. He writes the curriculum and the Field Notes.
Brand
The Academy’s name is written “Advocacy Academy” — two words, both capitalised, never abbreviated to an acronym in prose. The site is advocacy.academy. There is no logo lockup to request; if you need a visual, a screenshot of a lesson page is more honest than a wordmark.
Contact
For interviews, questions, or a copy of anything here in another format: press@advocacy.academy. Frederick answers these himself, so expect a person rather than a press office.
What to read first
- The Library — the whole curriculum, free, no account needed to read it.
- Field Notes — current writing, and the clearest picture of the work.
- About — why the Academy exists, in longer form.